What I built
SmartShop is a Spanish company based in Valencia that rents ready-made online stores to small businesses: the owner just uploads their products and starts selling.
I designed their full landing page. Their own team handled development, so I delivered the design documented and ready to build.
The problem
SmartShop’s model is good, but it isn’t obvious. It isn’t an online store, and it isn’t an agency either: it’s a service that rents you a working store. Nobody lands on that page knowing what they’re about to find.
And the customer they’re speaking to makes it harder: small business owners with no technical background. For that person, words like “hosting” or “custom development” aren’t features, they’re reasons to close the tab.
So the page had to do two things at once: explain something unfamiliar at a glance, and still feel like a serious platform, with clear pricing and real support behind it.
How I solved it
I ordered the page like a conversation, not a catalog. Each block answers the question the person is asking right at that moment:
- What this is, in one sentence, before anything else.
- Why it beats building a store on my own.
- What it costs, with four plans that compare at a glance.
- What it connects to: payments and shipping the owner already recognizes.
- And if I get stuck, what happens.
That order is the real work in this project. The visitor never reaches a section still carrying a question from the last one.
So the product would explain itself, the page shows it in use: the dashboard and the storefront as a customer actually sees them, not abstract illustrations.
The result
A high-contrast dark landing page, with electric blue and magenta accents, that introduces an unusual business model without asking the visitor to learn anything new.
Beyond the page design, I documented the full visual system —colors, typography and components— so SmartShop can reuse it across the rest of their marketing without hiring anyone again.